About Feelingood Dubai
Feelingood Dubai is a digital-first editorial platform dedicated to wellness, fitness, nutrition, joy, and conscious living in Dubai.
Built for today’s short-form, video-first audience, we operate as a modern lifestyle publication – blending editorial depth with cultural relevance. Our focus is on spotlighting studios, events, people, and experiences that genuinely add value, through thoughtful storytelling, on-ground experiences, and community-driven discovery.
From movement and mental wellbeing to food, culture, and everyday rituals, Feelingood Dubai explores what it truly means to feel good in the city today.
Why we exist?
Dubai is a city of ambition and energy—but living well within it requires intention. As the wellness landscape grows, so does the noise, making it harder to know what truly supports real well-being.
Feelin’ Good Dubai exists to simplify that journey.
We curate and share trusted people, places, and practices that support healthier, more balanced lives—from fitness and nutrition to mindfulness, recovery, and conscious living. Rooted in local insight and lived experience, everything we feature is guided by credibility, intention, and relevance to life in Dubai.
At our core, we exist to inform with honesty, inspire through real stories, and connect communities around shared values of well-being.
Because feeling good isn’t a luxury.
It’s a way of life.
Our Vision
To become Dubai’s most trusted feel-good guide – a platform that goes beyond trends to shape a more conscious, balanced, and joyful way of living.
White Label Media Group is a UAE-based communications and media group with over a decade of experience shaping brands, destinations, and cultural events across the region. Founded in 2012, the group delivers integrated expertise across strategic communications, brand development, editorial storytelling, digital content, and experiential marketing. White Label Media Group has partnered with over 100 international and homegrown brands, luxury hospitality groups, government entities, and public figures, with work spanning lifestyle, hospitality, tourism, fashion, and culture. Known for its strategic clarity and locally relevant storytelling, the group builds brands with long-term impact. Feelingood Dubai operates as part of the White Label Media Group ecosystem, drawing on this foundation to deliver a wellness and lifestyle platform grounded in credibility, insight, and scale.
Shraddha Barot Amariei - Founder & Chief Publisher
Shraddha Barot Amariei is an award-winning multi-preneur with over 20 years of senior leadership experience in the UAE. She founded White Label in 2012, growing it into a leading communications and brand development consultancy working with over 100 international and homegrown brands, hospitality leaders, and public figures. She also consults for government and tourism entities, including Abu Dhabi Tourism, Expo City Dubai, and Dubai Tourism, leading large-scale cultural and lifestyle initiatives.
Feelin’ Good was born from Shraddha’s personal healing journey. After navigating profound loss and depression following her father’s passing, she rediscovered strength and balance through fitness and mindful nourishment in 2025. Today, Feelin’ Good is both a platform and a purpose—rooted in lived experience, empathy, and the belief that feeling good is possible, even after life’s hardest moments.
Veronica Carpio Martin - Editor In Chief
Veronica Carpio is an editor and communications specialist with over 14 years of experience across leading regional and international media titles. Her background spans editorial strategy, digital content, and narrative development, with past roles at Harper’s Bazaar Arabia, BBC Good Food Middle East, and other global publications.
Her editorial approach is rooted in credibility, clarity, and purpose — bringing thoughtful wellness and lifestyle stories to life.
Veronica also invests her time in staying fit and shares the passion for wellness and discovering new fitness and conscious living brands and places.
